Definition of watchword in English:

watchword

Syllabification: watch·word
Pronunciation: /ˈwäCHˌwərd
 
 
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noun

  • 1A word or phrase expressing a person’s or group’s core aim or belief: the watchword for the market is be prepared for anything
    More example sentences
    • Indeed, since the Supreme Court handed the presidency to Bush the watchwords of the Democratic Party have been bipartisanship and reconciliation.
    • So I would say that the words ‘electoral integrity’ have not been the watchwords of this Government.
    • Its watchwords are free markets, privatisation, deregulation, flexibility, downsizing.
    Synonyms
    guiding principle, motto, slogan, maxim, mantra, catchphrase, byword, shibboleth
    informal buzzword
  • 1.1 archaic A military password.

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