1A word or phrase expressing a person’s or group’s core aim or belief: the watchword for the market is be prepared for anything
More example sentences
- Indeed, since the Supreme Court handed the presidency to Bush the watchwords of the Democratic Party have been bipartisanship and reconciliation.
- So I would say that the words ‘electoral integrity’ have not been the watchwords of this Government.
- Its watchwords are free markets, privatisation, deregulation, flexibility, downsizing.