Definition of watchword in English:

watchword

Syllabification: watch·word
Pronunciation: /ˈwäCHˌwərd
 
/

noun

1A word or phrase expressing a person’s or group’s core aim or belief: the watchword for the market is be prepared for anything
More example sentences
  • Indeed, since the Supreme Court handed the presidency to Bush the watchwords of the Democratic Party have been bipartisanship and reconciliation.
  • So I would say that the words ‘electoral integrity’ have not been the watchwords of this Government.
  • Its watchwords are free markets, privatisation, deregulation, flexibility, downsizing.
Synonyms
guiding principle, motto, slogan, maxim, mantra, catchphrase, byword, shibboleth
informal buzzword
1.1 archaic A military password.

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Word of the day internecine
Pronunciation: ˌɪntəˈniːsʌɪn
adjective
destructive to both sides in a conflict