Definition of watchword in English:

Share this entry


Pronunciation: /ˈwäCHˌwərd/


1A word or phrase expressing a person’s or group’s core aim or belief: the watchword for the market is be prepared for anything
More example sentences
  • Indeed, since the Supreme Court handed the presidency to Bush the watchwords of the Democratic Party have been bipartisanship and reconciliation.
  • So I would say that the words ‘electoral integrity’ have not been the watchwords of this Government.
  • Its watchwords are free markets, privatisation, deregulation, flexibility, downsizing.
guiding principle, motto, slogan, maxim, mantra, catchphrase, byword, shibboleth
informal buzzword
1.1 archaic A military password.

For editors and proofreaders

Syllabification: watch·word

Share this entry

What do you find interesting about this word or phrase?

Comments that don't adhere to our Community Guidelines may be moderated or removed.