Definition of yield management in English:
The process of making frequent adjustments in the price of a product in response to certain market factors, such as demand or competition.
- The company still does not boast a yield management system that can rival those found in other transportation industries, particularly airlines.
- We also identified that certain characteristics that affect the availability of the fares would be handled by the yield management system.
- The Journal practiced yield management by increasing its subscription price from $175 to $189 in October.