Definition of ambush marketing in English:

ambush marketing

Line breaks: am¦bush mar¦ket|ing


[mass noun]
  • The practice by which a rival company attempts to associate its products with an event that already has official sponsors.
    More example sentences
    • Yesterday, the government announced plans to outlaw "ambush marketing" at major events.
    • A decisive factor is whether ambush marketing activities signify a serious breach of rights.
    • Ambush marketing is becoming a huge problem for every major international sporting event.

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