Definition of below the line in English:

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below the line

Pronunciation: /bɪˌləʊ ðə ˈlʌɪn/
1 Finance Denoting or relating to money spent on items of capital expenditure: a £4 million extraordinary charge below the line
2 Marketing Denoting or relating to advertising by means such as direct mail, email, promotional events, etc. they choose to spend the bulk of their budget in below-the-line digital marketing
More example sentences
  • Some wireless carrier executives said the company also spends more on below-the-line marketing than any device-maker.
  • Research shows that for certain customers below-the-line marketing is much more effective than above-the-line marketing.
  • A combination of below-the-line media deliver a good media mix that carries the consumer down the media path to persuasion effectively.
3 Bridge Denoting points for tricks bid and won, which count towards the game.
Example sentences
  • Anything the opponents had below the line does not count towards the next game - they start from zero again.
4Denoting or relating to a section at the end of an online article or blog post in which readers can post comments: the issue causes embarrassment in the UK, as you can see from the numerous comments below the line
More example sentences
  • I'm going to blog some reactions to today's expected marriage rulings, below the line.
  • We will usually provide some commentary below the line.
  • From reading below the line here there seem to be quite enough people who share your views without needing to make them up.
See parent entry: line
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