Share this entry
below the line
Pronunciation: /bɪˌləʊ ðə ˈlʌɪn/

Definition of below the line in English:

1 Finance Denoting or relating to money spent on items of capital expenditure: a £4 million extraordinary charge below the line
2 Marketing Denoting or relating to advertising by means such as direct mail, email, promotional events, etc. they choose to spend the bulk of their budget in below-the-line digital marketing
More example sentences
  • Some wireless carrier executives said the company also spends more on below-the-line marketing than any device-maker.
  • Research shows that for certain customers below-the-line marketing is much more effective than above-the-line marketing.
  • A combination of below-the-line media deliver a good media mix that carries the consumer down the media path to persuasion effectively.
3 Bridge Denoting points for tricks bid and won, which count towards the game.
Example sentences
  • Anything the opponents had below the line does not count towards the next game - they start from zero again.
4Denoting or relating to a section at the end of an online article or blog post in which readers can post comments: the issue causes embarrassment in the UK, as you can see from the numerous comments below the line
More example sentences
  • I'm going to blog some reactions to today's expected marriage rulings, below the line.
  • We will usually provide some commentary below the line.
  • From reading below the line here there seem to be quite enough people who share your views without needing to make them up.
See parent entry: line
Definition of below the line in:
Share this entry

What do you find interesting about this word or phrase?

Comments that don't adhere to our Community Guidelines may be moderated or removed.

Subscribe to remove adverts and access premium resources