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below the line

Definition of below the line in English:

1 Finance Denoting or relating to money spent on items of capital expenditure: a £4 million extraordinary charge below the line
2 Marketing Denoting or relating to advertising by means such as direct mail, email, promotional events, etc. they choose to spend the bulk of their budget in below-the-line digital marketing
More example sentences
  • The launch will be supported by a variety of above- and below-the-line marketing activities, including trade and consumer PR support.
  • Some wireless carrier executives said the company also spends more on below-the-line marketing than any device-maker.
  • Research shows that for certain customers below-the-line marketing is much more effective than above-the-line marketing.
3 Bridge Denoting points for tricks bid and won, which count towards the game.
Example sentences
  • Anything the opponents had below the line does not count towards the next game - they start from zero again.
4Denoting or relating to a section at the end of an online article or blog post in which readers can post comments: the issue causes embarrassment in the UK, as you can see from the numerous comments below the line
More example sentences
  • Below-the-line comments from the public fizz with outrage.
  • Judging from the number of blogs and articles, below-the-line comments and phone-ins, the tastes of fans have changed.
  • I'm going to blog some reactions to today's expected marriage rulings, below the line.
See parent entry: line

Definition of below the line in:

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Word of the day jaunt
Pronunciation: dʒɔːnt
noun
a short excursion or journey made for pleasure