Share this entry
box-shifter Line breaks: box-shifter

Definition of box-shifter in English:


A retail company which aims to maximize sales with little regard for quality or customer care.
Example sentences
  • Other high-turnover businesses are ‘box-shifters’ and are better suited to trade sale rather than public listing, the funders said.
  • As it promised investors a year ago, Apple isn't following the PC box-shifters into a price war.
  • In his introduction to eight hours of presentations by Nokia to financial analysts in New York, he sought to dampen predictions that phone makers would become low margin box-shifters in the future.
Share this entry

What do you find interesting about this word or phrase?

Comments that don't adhere to our Community Guidelines may be moderated or removed.

Subscribe to remove adverts and access premium resources