Definition of brand in English:


Line breaks: brand
Pronunciation: /brand


  • 1A type of product manufactured by a particular company under a particular name: a new brand of soap powder
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    • Since another company had by this time registered the name Rajah for their product, the brand was named Kajah.
    • In consumers' minds, a long-held advantage national brand name products have over store brands is disappearing - fast.
    • There are brands, products and categories and each has a slightly different meaning.
  • 1.1A brand name: the firm will market computer software under its own brand it takes a long time to build a brand
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    • Naming a brand or a product should not be a chore that produces something dull and average.
    • It means delivering to the customer what the brand said the product would deliver.
    • Having a franchise licence of a specific brand gives more benefit to the entrepreneur.
  • 1.2A particular identity or image regarded as an asset: you can still invent your own career, be your own brand
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    • He consults other, anonymous branding experts to decide what his personal brand should be.
    • Lehane, like many other Democrats, doubts that will happen, saying that picking Clinton would "on some level undermine the Obama brand."
  • 1.3A particular type or kind of something: they entertained millions with their inimitable brand of comedy
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    • I've always liked and respected him - his brand of staunch social democratic politics have never really been fashionable.
    • Yet it does come into conflict with our democratic brand of freedom - the capitalist kind.
    • Diluting what little there is left of the Democratic brand seems a poor marketing idea.
    type, kind, sort, variety, class, category, species, genre, breed, style, stamp, cast, ilk, kidney
    North American informal stripe
  • 2An identifying mark burned on livestock or (especially in former times) criminals or slaves with a branding iron: the brand on a sheep identifies it as mine
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    • Each animal is owned by a Commoner and must be marked with an individual brand before being left to wander the open forest.
    • Mr Day says the ownership of a beast can be determined despite the lack of a brand or an ear mark.
    • Of course the original purpose of brands was simply to identify the cattle into whose hides we seared them.
    identifying mark, identification, marker, earmark
  • 2.1 archaic A branding iron.
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    • Later, when the vast trail herds of cattle were driven north to market, hot iron brands were used.
    • Brands are one of the most interesting tools used by livestock people.
    • Our dear Sarah journeyed through the land, having a fiery hot brand in her hand.
  • 2.2A habit or quality that causes someone public shame or disgrace: the brand of Paula’s dipsomania
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    • No matter what modifier follows, or what it actually means in radio format speak, Adult Contemporary is a brand of shame to many music fans.
    • Jane Thistle cried, a vein standing out on her flushed forehead like a brand of disgrace.
    • She had never been quite sure what set her apart and made her an easy target, but like Nathaniel Hawthorne's Hester she had a brand that marked her as different.
    stigma, shame, disgrace; stain, taint, blot, blot on one's escutcheon, blemish, mark, slur
    literary smirch
  • 3A piece of burning or smouldering wood: he took two burning brands from the fire
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    • We do not speculate about the destiny of sinners; we pluck them as brands from the burning.
    • She was waving her hand as if she still had the burning brand.
    • The tag ‘a brand plucked from the burning’ clung to him ever afterwards and may well have been a powerful force in motivating him.
  • 4 literary A sword.


[with object] Back to top  
  • 1Mark with a branding iron: the seller had branded the animal with his grandfather’s name (as noun branding) regulations concerning the branding, movement, and sale of cattle
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    • They are cursed to the tenth generation and should be branded with a mark before their long and painful deaths.
    • Cattle raising, an important source and symbol of wealth in the countryside, was feasible for many because the animals were branded and left to graze freely on open land.
    • Provision would be made to brand the animals, which would be seen by veterinarians provided by the provincial department.
    mark, stamp, burn, sear; identify
  • 1.1Mark indelibly: an ointment that branded her with unsightly violet-coloured splotches figurative he had a look of unabashed power that only years of experience could brand on to a man’s face
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    • But even without Augmented memory, this piece would have been branded indelibly on his brain.
    • There were no wrinkles, no folds, or stretch marks that would have branded her a mother.
    • An imprint left from the wooden crevices branded a mark on her face as she gritted her teeth.
  • 1.2Mark out as having a particular bad or shameful quality: anyone who says anything bad about the country is branded as a traitor [with object and complement]: she was branded a liar
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    • To accept this, however, would be to underrate our heroine, branding her as some kind of cheap accessory when she is, by many accounts, a gutsy and rugged individual.
    • I could go on, but all I can say is that branding her as someone unfit to serve because of her politics is grossly unfair.
    • He angrily criticised the national guards supporting the troops, branding them as ‘traitors’.
    stigmatize, accuse of being, mark out; denounce, discredit, vilify, besmirch; characterize, label, classify, categorize
  • 2Assign a brand name to: (as adjective branded) cut-price branded goods
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    • Sometimes consumers may be quite happy buying a low-priced branded product knowing that it is a counterfeit copy.
    • An update will also be welcome on the firm's decision to start selling branded products through supermarket discounter Lidl.
    • He made his millions selling low-cost branded perfumes to retailers.
  • 2.1 (as noun branding) The promotion of a particular product or company by means of advertising and distinctive design: what is missing in travel and tourism marketing is the heavy and effective branding used in other consumer industries
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    • PDF can preserve the design integrity and visual branding of publications and advertisements and allows pages to scale to the size of the display in full-screen view.
    • Sponsors receive exclusive rights to promotion and branding around the event, including premium advertising positions at every match.
    • Preecha said the ministry has also planned to encourage outsourcing, designing, and branding of Thai products so that they can gain more recognition on the world market.



More example sentences
  • The branders and marketeers would like to bypass the image of refined sherry drinkers taking their apéritif from miniature schooners with the little finger slightly adrift of the glass.
  • Next time you hear a Monroe doctrinaire utter that the brand belongs to the consumer, just take the aphorism for what it is - just another delusion of branders.
  • The Web site is well known as being an utter failure, but are the hardcore branders right?


Old English brand 'burning' (also in sense 3 of the noun), of Germanic origin; related to German Brand, also to burn1. The verb sense 'mark with a hot iron' dates from late Middle English, giving rise to the noun sense 'a mark of ownership made by branding' (mid 17th century), whence sense 1 of the noun (early 19th century).

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