Definition of brand in English:

brand

Line breaks: brand
Pronunciation: /brand
 
/

noun

1A type of product manufactured by a particular company under a particular name: a new brand of soap powder
More example sentences
  • Since another company had by this time registered the name Rajah for their product, the brand was named Kajah.
  • In consumers' minds, a long-held advantage national brand name products have over store brands is disappearing - fast.
  • There are brands, products and categories and each has a slightly different meaning.
1.1A brand name: the firm will market computer software under its own brand it takes a long time to build a brand
More example sentences
  • Naming a brand or a product should not be a chore that produces something dull and average.
  • It means delivering to the customer what the brand said the product would deliver.
  • Having a franchise licence of a specific brand gives more benefit to the entrepreneur.
1.2A particular identity or image regarded as an asset: you can still invent your own career, be your own brand
More example sentences
  • He consults other, anonymous branding experts to decide what his personal brand should be.
  • Lehane, like many other Democrats, doubts that will happen, saying that picking Clinton would "on some level undermine the Obama brand."
1.3A particular type or kind of something: they entertained millions with their inimitable brand of comedy
More example sentences
  • I've always liked and respected him - his brand of staunch social democratic politics have never really been fashionable.
  • Yet it does come into conflict with our democratic brand of freedom - the capitalist kind.
  • Diluting what little there is left of the Democratic brand seems a poor marketing idea.
Synonyms
2An identifying mark burned on livestock or (especially in former times) criminals or slaves with a branding iron: the brand on a sheep identifies it as mine
More example sentences
  • Each animal is owned by a Commoner and must be marked with an individual brand before being left to wander the open forest.
  • Mr Day says the ownership of a beast can be determined despite the lack of a brand or an ear mark.
  • Of course the original purpose of brands was simply to identify the cattle into whose hides we seared them.
Synonyms
identifying mark, identification, marker, earmark
2.1 archaic A branding iron.
More example sentences
  • Later, when the vast trail herds of cattle were driven north to market, hot iron brands were used.
  • Brands are one of the most interesting tools used by livestock people.
  • Our dear Sarah journeyed through the land, having a fiery hot brand in her hand.
2.2A habit or quality that causes someone public shame or disgrace: the brand of Paula’s dipsomania
More example sentences
  • No matter what modifier follows, or what it actually means in radio format speak, Adult Contemporary is a brand of shame to many music fans.
  • Jane Thistle cried, a vein standing out on her flushed forehead like a brand of disgrace.
  • She had never been quite sure what set her apart and made her an easy target, but like Nathaniel Hawthorne's Hester she had a brand that marked her as different.
Synonyms
stigma, shame, disgrace; stain, taint, blot, blot on one's escutcheon, blemish, mark, slur
literary smirch
3A piece of burning or smouldering wood: he took two burning brands from the fire
More example sentences
  • We do not speculate about the destiny of sinners; we pluck them as brands from the burning.
  • She was waving her hand as if she still had the burning brand.
  • The tag ‘a brand plucked from the burning’ clung to him ever afterwards and may well have been a powerful force in motivating him.
4 literary A sword.

verb

[with object] Back to top  
1Mark with a branding iron: the seller had branded the animal with his grandfather’s name (as noun branding) regulations concerning the branding, movement, and sale of cattle
More example sentences
  • They are cursed to the tenth generation and should be branded with a mark before their long and painful deaths.
  • Cattle raising, an important source and symbol of wealth in the countryside, was feasible for many because the animals were branded and left to graze freely on open land.
  • Provision would be made to brand the animals, which would be seen by veterinarians provided by the provincial department.
Synonyms
mark, stamp, burn, sear; identify
1.1Mark indelibly: an ointment that branded her with unsightly violet-coloured splotches figurative he had a look of unabashed power that only years of experience could brand on to a man’s face
More example sentences
  • But even without Augmented memory, this piece would have been branded indelibly on his brain.
  • There were no wrinkles, no folds, or stretch marks that would have branded her a mother.
  • An imprint left from the wooden crevices branded a mark on her face as she gritted her teeth.
1.2Mark out as having a particular bad or shameful quality: anyone who says anything bad about the country is branded as a traitor [with object and complement]: she was branded a liar
More example sentences
  • To accept this, however, would be to underrate our heroine, branding her as some kind of cheap accessory when she is, by many accounts, a gutsy and rugged individual.
  • I could go on, but all I can say is that branding her as someone unfit to serve because of her politics is grossly unfair.
  • He angrily criticised the national guards supporting the troops, branding them as ‘traitors’.
Synonyms
stigmatize, accuse of being, mark out; denounce, discredit, vilify, besmirch; characterize, label, classify, categorize
2Assign a brand name to: (as adjective branded) cut-price branded goods
More example sentences
  • Sometimes consumers may be quite happy buying a low-priced branded product knowing that it is a counterfeit copy.
  • An update will also be welcome on the firm's decision to start selling branded products through supermarket discounter Lidl.
  • He made his millions selling low-cost branded perfumes to retailers.
2.1 (as noun branding) The promotion of a particular product or company by means of advertising and distinctive design: what is missing in travel and tourism marketing is the heavy and effective branding used in other consumer industries
More example sentences
  • PDF can preserve the design integrity and visual branding of publications and advertisements and allows pages to scale to the size of the display in full-screen view.
  • Sponsors receive exclusive rights to promotion and branding around the event, including premium advertising positions at every match.
  • Preecha said the ministry has also planned to encourage outsourcing, designing, and branding of Thai products so that they can gain more recognition on the world market.

Origin

Old English brand 'burning' (also in sense 3 of the noun), of Germanic origin; related to German Brand, also to burn1. The verb sense 'mark with a hot iron' dates from late Middle English, giving rise to the noun sense 'a mark of ownership made by branding' (mid 17th century), whence sense 1 of the noun (early 19th century).

Derivatives

brander

noun
More example sentences
  • The branders and marketeers would like to bypass the image of refined sherry drinkers taking their apéritif from miniature schooners with the little finger slightly adrift of the glass.
  • Next time you hear a Monroe doctrinaire utter that the brand belongs to the consumer, just take the aphorism for what it is - just another delusion of branders.
  • The Web site is well known as being an utter failure, but are the hardcore branders right?

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