Share this entry

Share this page

brand awareness

Line breaks: brand aware|ness

Definition of brand awareness in English:

noun

[mass noun]
The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services: a campaign to increase brand awareness
More example sentences
  • In fiscal 2001, Saputo increased market penetration and brand awareness among consumers using innovative promotions.
  • For the consumer, brand awareness may be stimulated by a familiar package or an even more general stimulus such as colour.
  • The bicycle maker reckons its planned listing will boost brand awareness among mainland consumers and investors.

Definition of brand awareness in:

Share this entry

Share this page

 

What do you find interesting about this word or phrase?

Comments that don't adhere to our Community Guidelines may be moderated or removed.

Get more from Oxford Dictionaries

Subscribe to remove adverts and access premium resources

Word of the day gourmand
Pronunciation: ˈɡʊəmənd
noun
a person who enjoys eating…