Definition of brand awareness in English:

brand awareness

Line breaks: brand aware|ness

noun

[mass noun]
  • The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services: a campaign to increase brand awareness
    More example sentences
    • In fiscal 2001, Saputo increased market penetration and brand awareness among consumers using innovative promotions.
    • For the consumer, brand awareness may be stimulated by a familiar package or an even more general stimulus such as colour.
    • The bicycle maker reckons its planned listing will boost brand awareness among mainland consumers and investors.

More definitions of brand awareness

Definition of brand awareness in:

Get more from Oxford Dictionaries

Subscribe to remove adverts and access premium resources

Word of the day kerf
Pronunciation: kəːf
noun
a slit made by cutting with a saw