Definition of brand equity in English:

brand equity

Line breaks: brand equity

noun

[mass noun]
  • The commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.
    More example sentences
    • Tactical campaigns - doing sales promotions to generate short-term sales - shouldn't be used to replace great brand equity.
    • Yet, at the end of the day, very little is understood about the sources of brand equity.
    • For the long term, he examines brand equity.

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Word of the day coloratura
Pronunciation: ˌkɒlərəˈtjʊərə
noun
elaborate ornamentation of a vocal melody