Definition of brand management in English:

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brand management

noun

[mass noun]
The activity of supervising the promotion of a particular brand of goods.
Example sentences
  • She oversees the company's day-to-day management and leads all of its marketing, brand management, revenue management, and communications activities.
  • Career options range from market research to brand management.
  • As senior vice-president of marketing for the company, a post he assumed earlier this year, he directs the mega-retailer's marketing, advertising and brand management activities.

Derivatives

brand manager

noun
Example sentences
  • Good news indeed for the brand manager, but his positioning options with respect to the marketing mix are still open.
  • You're trying to make the brand manager famous in their organisation.
  • In the classic brand management system, the brand manager was too often a relatively inexperienced person who rarely stayed in the job more than two or three years.

For editors and proofreaders

Line breaks: brand man¦age|ment

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