Share this entry

Share this page

brand management

Line breaks: brand man¦age|ment

Definition of brand management in English:

noun

[mass noun]
The activity of supervising the promotion of a particular brand of goods.
Example sentences
  • She oversees the company's day-to-day management and leads all of its marketing, brand management, revenue management, and communications activities.
  • Career options range from market research to brand management.
  • As senior vice-president of marketing for the company, a post he assumed earlier this year, he directs the mega-retailer's marketing, advertising and brand management activities.

Derivatives

brand manager

1
noun
Example sentences
  • Good news indeed for the brand manager, but his positioning options with respect to the marketing mix are still open.
  • You're trying to make the brand manager famous in their organisation.
  • In the classic brand management system, the brand manager was too often a relatively inexperienced person who rarely stayed in the job more than two or three years.

Share this entry

Share this page

 

What do you find interesting about this word or phrase?

Get more from Oxford Dictionaries

Subscribe to remove adverts and access premium resources

Word of the day prepotent
Pronunciation: prɪˈpəʊt(ə)nt
adjective
greater than others in power or influence