British informal The audience at a theatre, cinema, or other entertainment, viewed as a source of income: I’ve been offered lots of films just because the producers thought I would put bums on seats
More example sentences
- ‘I think you should also say to a writer, you can't be all things to all people, but in terms of bums on seats, disabled audiences will come to the theatre,’ Jenny reveals.
- Corporate sponsors are great but ordinary bums on seats guarantee a regular income and help to create the mind of atmosphere that will encourage the team to ‘do business’ on the pitch.
- If you're still getting massive audiences and selling records and putting bums on seats, you can't be all bad.
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