informal Flatter or otherwise ingratiate oneself with someone.
- ‘Magic Valley's industrial dairies try to butter us up with sweet talk and promises,’ the ad begins, ‘but the reality is as different as milk and molasses.’
- His strategy now is to frustrate Dookeran, muzzle Yetming and see if Jack can be buttered up.
- ‘See, he phones people just to say hello, but he's only buttering you up so he can ask you favours later,’ he continued.
be obsequious towards, grovel to, be servile towards, be sycophantic towards, kowtow to, abase oneself to, demean oneself to, bow and scrape to, prostrate oneself to, toady to, truckle to, dance attendance on, fawn on, make up to, play up to, ingratiate oneself with, rub up the right way, curry favour with;
informal suck up to, crawl to, creep to, be all over, lick someone's boots, fall all over, keep someone sweet, sweet-talk, soft-soap
North American brown-nose
vulgar slang lick/kiss someone's arse
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