British Simple and inexpensive.
- They want something that is cheap and cheerful that does the job.
- It seems that everyone involved has forgotten the golden rule for success in promoting any entertainment business - the customer is always right and the customer wants it cheap and cheerful, which a single channel could deliver.
- GM crops can increase productivity, improve crop quality and end the reliance on chemical pesticides; they are cheap and cheerful, need little maintenance and protect the crops' gene bank.
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