The practice of repeatedly clicking on an advertisement hosted on a website with the intention of generating revenue for the host website or draining revenue from the advertiser: companies also analyse historical query information to detect and protect against click fraud
More example sentences
- Abuse of the pay per click model can result in click fraud.
- On search sites, the main reason for click fraud is generally to drive up expenses of a competitor, depleting their advertising budget.
- Advertisers are increasingly worried about 'click fraud', reports today's Financial Times.
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