Definition of consumer research in English:

consumer research

Line breaks: con|sumer re|search


[mass noun]
The action or activity of gathering information about consumers' needs and preferences, especially in relation to a particular product or service: consumer research showed that concern was high in relation to poultry farming methods
More example sentences
  • Haben credits Kraft's award-winning consumer research, product research and development and sales organization with growing its brands.
  • The industry's trade association, the Food Marketing Institute, frequently funds consumer research and advises its members on new ways to use cash register scanner data to track changing customer preferences.
  • New market entry includes identification of new markets and product launches while new product development covers items such as feasibility studies, consumer research, patenting and test marketing.

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