Glazed earthenware pottery of a rich cream colour, developed by Josiah Wedgwood in about 1760.
- Several objects have been attributed to him and have been cited as the earliest known examples of English refined white earthenware, or creamware.
- In 1787 the count hired Pierre Cloostermans, a Flemish ceramic painter living in Paris, to continue making creamware and to develop a formula for hard-paste porcelain.
- In contrast to tortoiseshell and color-glazed wares, the pale surface of creamware proved a perfect canvas for overglaze pictorial decoration, particularly on coffee- and teawares and hollowware forms such as tankards and jugs.
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