Definition of cross-promotion in English:

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cross-promotion

Pronunciation:

noun

[mass noun]
The cooperative marketing by two or more companies of one another’s products.
Example sentences
  • Just Born slammed its way toward cool by getting on MTW through a national cross promotion last year with Atlantic Records.
  • The execution in terms of leveraging across business units has not lived up to the promise, except perhaps in terms of cross promotion.
  • Warner execs would not provide statistics on how the cross-promotion has boosted video or studio store sales over the past 13 months.

Derivatives

cross-promote

verb
Example sentences
  • The company's alcoholic beverage brands will be cross-promoted on the site.
  • Borcheller said the range of activities helps to cross-promote different forms of racing.
  • TriHealth used the Subway restaurant across the street to cross promote the Burn Fat Faster program.

For editors and proofreaders

Line breaks: cross-promotion

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