1Denoting financial securities carrying a low rate of interest relative to prevailing market rates and issued at a discount to their redemption value, so mainly providing capital gain rather than income: the cost to the borrower of issuing a deep-discount bond comprises the discount on issue as well as any interest payments
1.1North American Heavily discounted; greatly reduced in price: deep-discount pricing has kept air fares affordable
More example sentences
- Participating stores are required to stock the company's deep-discount cigarettes and price those packs below or on par with rivals.
- One of the twin giants could allow the other more shelf space and pay retailers more to stock their brands at the expense of smaller players like manufacturers of deep-discount brands.
- The positioning pulls Pall Mall away from deep-discount smokes and may attract price-sensitive consumers yearning for the taste of a full-priced brand.
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