Definition of direct mail in English:

direct mail

Line breaks: dir¦ect mail

noun

[mass noun]
  • Unsolicited commercial literature sent to prospective customers through the post: some charities depend on direct mail to get support [as modifier]: a direct mail campaign
    More example sentences
    • Critically evaluate the steps that companies can take to ensure that their direct mail does not become junk mail.
    • To many marketing managers, direct marketing means direct mail.
    • They will promise not to send you any more direct mail or annoy you with telemarketers.

Derivatives

direct mailing

noun
More example sentences
  • If I spend €100 on a direct mailing, I can measure what result it has.
  • Decide how to sell the product (for example direct mailing, cold calling, advertising tactics etc.).
  • Fearful that businesses would toss out strange letters, it halved its usual monthly 20,000-letter direct mailing.

More definitions of direct mail

Definition of direct mail in:

Get more from Oxford Dictionaries

Subscribe to remove adverts and access premium resources

Word of the day astrogation
Pronunciation: ˌastrə(ʊ)ˈgeɪʃ(ə)n
noun
(in science fiction) navigation in outer space