The proliferation in a society of values perceived as characteristic of the middle class, especially of materialism.
- Thus such features as wider home ownership, affluence, and the embourgeoisement of the working class are not necessarily electorally adverse; democratic socialist parties can still thrive in prosperous societies.
- The embourgeoisement of the working class, object of many well-funded studies, did not prevent workers from staging militant strikes in 1960-3 and, more widely, in the late 1960s.
- In most parts of Central and Eastern Europe, the process of embourgeoisement of society remained severely curtailed.
1930s: French, from embourgeoiser 'become or make bourgeois'.
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