Definition of en primeur in English:

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en primeur

Pronunciation: /ˌɒ̃ prɪˈməː/
/ɑ̃ pʀimœʀ/

adjective& adverb

(Of wine) newly produced and made available: [as adjective]: since 1986 I have been buying en primeur claret every year [as adverb]: some merchants are offering 1989 clarets en primeur
More example sentences
  • A system whereby wines may be purchased en primeur following a tasting would be of benefit to the consumer.
  • This is a real opportunity for all en primeur buyers to increase their allocations this year and to acquire the top wines at lower prices.

Origin

French, literally 'as being new'.

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