Share this entry

Share this page

fast follower

Line breaks: fast fol|low¦er

Definition of fast follower in English:

noun

A company that quickly imitates the innovations of its competitors: its successful model of evolving from fast follower to market leader [as modifier]: fast-follower strategies
More example sentences
  • You have to be willing to be a fast follower, as you start to see things that work for other companies.
  • The company's pitch looks promising, but in an industry full of fast followers and riddled with digital disruption, its future remains uncertain.
  • Fast-follower strategies are actually more successful in general than innovation-pioneering strategies.

Definition of fast follower in:

Share this entry

Share this page

 

What do you find interesting about this word or phrase?

Comments that don't adhere to our Community Guidelines may be moderated or removed.

Get more from Oxford Dictionaries

Subscribe to remove adverts and access premium resources

Word of the day emulous
Pronunciation: ˈɛmjʊləs
adjective
seeking to emulate someone or something