Definition of fast follower in English:

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fast follower


A company that quickly imitates the innovations of its competitors: its successful model of evolving from fast follower to market leader [as modifier]: fast-follower strategies
More example sentences
  • In the mobile sector, it has been a fast follower instead of being a risk-taker.
  • Its fast follower strategy relies on competitors who are slower and/or oblivious to changing market conditions.
  • Early adopters and fast followers have established a clear understanding of these activities and how to execute on them.
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