Definition of flog in English:


Line breaks: flog
Pronunciation: /flɒɡ

verb (flogs, flogging, flogged)

[with object]
1Beat (someone) with a whip or stick as a punishment: the men had been flogged and branded on the forehead (as noun flogging) public floggings
More example sentences
  • He handed it to one of the pirates in order to take the real whip he intended on flogging her with.
  • Was it Pontius Pilate and the Roman soldiers who had flogged him, beaten him, and crucified him?
  • It's not like the old days when they'd flog someone one day and get beaten the next.
whip, scourge, flagellate, lash, birch, switch, tan, strap, belt, cane, thrash, beat, leather, tan/whip someone's hide, give someone a hiding, beat the living daylights out of
1.1 informal Promote or talk about (something) repetitively or at excessive length: the issue has been flogged to death already
More example sentences
  • The story suffocates under endless speechifying and analysis in which each point is flogged to death.
  • However, there's a danger that a successful formula be flogged to death.
  • A marketing department gets stuck on one promotional idea and just flogs it to death.
2British informal Sell or offer for sale: he made a fortune flogging beads to hippies
More example sentences
  • But my point is, how many tickets do you need to flog to sell out a rugby ground - 10-15,000?
  • Last year retailer Argos hit the headlines when it tried to flog Sony TVs for just £3.
  • UK resellers selling cheap Microsoft software are not necessarily flogging pirated goods.
3 [no object, with adverbial of direction] British informal Make one’s way with strenuous effort: by 10 pm we had flogged up the slopes to Grey Crag
More example sentences
  • Again he tries to sail too close to the direction the wind, and the sail just flogs.


[in singular] British informal Back to top  
An arduous climb or struggle: a long flog up the mountainside


late 17th century (originally slang): perhaps imitative, or from Latin flagellare 'to whip', from flagellum 'whip'.


flog a dead horse

British Waste energy on a lost cause or unalterable situation.
More example sentences
  • It is his desire to gallop across the Cote d' Azure every morning that has concentrated his mind on avoiding a situation developing wherein he might be flogging a dead horse.
  • I ran it for six years in the 1980s but I soon realised I was flogging a dead horse.
  • It's true that blogging can sometimes seem like flogging a dead horse.

Definition of flog in: