verb (flogs, flogging, flogged)[with object]
- 1Beat (someone) with a whip or stick as a punishment: the men had been flogged and branded on the forehead (as noun flogging) public floggingsMore example sentences
- He handed it to one of the pirates in order to take the real whip he intended on flogging her with.
- Was it Pontius Pilate and the Roman soldiers who had flogged him, beaten him, and crucified him?
- It's not like the old days when they'd flog someone one day and get beaten the next.
- 1.1 • informal Promote or talk about (something) repetitively or at excessive length: the issue has been flogged to death alreadyMore example sentences
- The story suffocates under endless speechifying and analysis in which each point is flogged to death.
- However, there's a danger that a successful formula be flogged to death.
- A marketing department gets stuck on one promotional idea and just flogs it to death.
- 2British • informal Sell or offer for sale: he made a fortune flogging beads to hippiesMore example sentences
- But my point is, how many tickets do you need to flog to sell out a rugby ground - 10-15,000?
- Last year retailer Argos hit the headlines when it tried to flog Sony TVs for just £3.
- UK resellers selling cheap Microsoft software are not necessarily flogging pirated goods.
- 3 [no object, with adverbial of direction] British • informal Make one’s way with strenuous effort: by 10 pm we had flogged up the slopes to Grey CragMore example sentences
- Again he tries to sail too close to the direction the wind, and the sail just flogs.
noun[in singular] British • informal Back to top
flog a dead horse
- British Waste energy on a lost cause or unalterable situation.More example sentences
- It is his desire to gallop across the Cote d' Azure every morning that has concentrated his mind on avoiding a situation developing wherein he might be flogging a dead horse.
- I ran it for six years in the 1980s but I soon realised I was flogging a dead horse.
- It's true that blogging can sometimes seem like flogging a dead horse.
late 17th century (originally slang): perhaps imitative, or from Latin flagellare 'to whip', from flagellum 'whip'.