Definition of gimmick in English:

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Pronunciation: /ˈɡɪmɪk/


A trick or device intended to attract attention, publicity, or trade: it is not so much a programme to improve services as a gimmick to gain votes sales gimmicks such as free trips it’s foolish to dismiss it as nothing more than a gimmick a fund-raising gimmick
More example sentences
  • It seems a contrivance, a gimmick designed to get attention, which it does.
  • They are glossy, glib and trot out all the gimmicks and tricks to catch your attention - and are pointless as anything other than that.
  • He challenged the Government to reveal the full cost to taxpayers of what he termed a publicity gimmick.
publicity device, stunt, contrivance, eye-catching novelty, scheme, trick, dodge, ploy, stratagem;
informal shtick


1920s (originally US): of unknown origin but possibly an approximate anagram of magic, the original sense being 'a piece of magicians' apparatus'.

Words that rhyme with gimmick

bulimic, metronymic, mimic, pantomimic, patronymic

For editors and proofreaders

Line breaks: gim|mick

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