A trick or device intended to attract attention, publicity, or trade: it is not so much a programme to improve services as a gimmick to gain votes sales gimmicks such as free trips it’s foolish to dismiss it as nothing more than a gimmick a fund-raising gimmick
More example sentences
- It seems a contrivance, a gimmick designed to get attention, which it does.
- They are glossy, glib and trot out all the gimmicks and tricks to catch your attention - and are pointless as anything other than that.
- He challenged the Government to reveal the full cost to taxpayers of what he termed a publicity gimmick.
1920s (originally US): of unknown origin but possibly an approximate anagram of magic, the original sense being 'a piece of magicians' apparatus'.
- More example sentences
- On an aesthetic level, this film is special because it utilises a lot of modern devices successfully without feeling obtrusive or gimmicky.
- The public perception of modern art is that it's crazy, gimmicky and a waste of money.
- And despite its gimmicky appearance, the information is concise, quirky and entertaining, if ultimately a little lightweight.