Definition of gimmick in English:


Line breaks: gim|mick
Pronunciation: /ˈgɪmɪk


  • A trick or device intended to attract attention, publicity, or trade: it is not so much a programme to improve services as a gimmick to gain votes sales gimmicks such as free trips it’s foolish to dismiss it as nothing more than a gimmick a fund-raising gimmick
    More example sentences
    • It seems a contrivance, a gimmick designed to get attention, which it does.
    • They are glossy, glib and trot out all the gimmicks and tricks to catch your attention - and are pointless as anything other than that.
    • He challenged the Government to reveal the full cost to taxpayers of what he termed a publicity gimmick.
    publicity device, stunt, contrivance, eye-catching novelty, scheme, trick, dodge, ploy, stratagem; loss-leader
    informal shtick



More example sentences
  • On an aesthetic level, this film is special because it utilises a lot of modern devices successfully without feeling obtrusive or gimmicky.
  • The public perception of modern art is that it's crazy, gimmicky and a waste of money.
  • And despite its gimmicky appearance, the information is concise, quirky and entertaining, if ultimately a little lightweight.


1920s (originally US): of unknown origin but possibly an approximate anagram of magic, the original sense being 'a piece of magicians' apparatus'.

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