Definition of gimmickry in English:

gimmickry

Line breaks: gim|mick¦ry
Pronunciation: /ˈgɪmɪkri
 
/

noun

[mass noun]
  • Gimmicks collectively; the use of gimmicks: it does what it says it does, with no design gimmickry
    More example sentences
    • The issue has been used for political gimmickry.
    • Both clearly had a vision for the film, and not just an excuse to show off computer graphic gimmickry.
    • They will try to buy time with a vast array of market manipulations and financial gimmickry.

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Word of the day coloratura
Pronunciation: ˌkɒlərəˈtjʊərə
noun
elaborate ornamentation of a vocal melody