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glocalization

Line breaks: glo¦cal|iza¦tion
Pronunciation: /ˌɡləʊk(ə)lʌɪˈzeɪʃ(ə)n
 
/
(also glocalisation)

Definition of glocalization in English:

noun

[mass noun]
The practice of conducting business according to both local and global considerations.
Example sentences
  • Religions are at the forefront of the "glocalization" process.
  • In the earlier theoretical discussion, the concept of glocalization was raised.
  • In business, the local part of glocalization mostly refers to geography.

Origin

1990s: blend of global + localization.

Definition of glocalization in:

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