Definition of glocalization in English:

glocalization

Line breaks: glo¦cal|iza¦tion
Pronunciation: /ˌgləʊk(ə)lʌɪˈzeɪʃ(ə)n
 
/
(also glocalisation)

noun

[mass noun]
  • The practice of conducting business according to both local and global considerations.
    More example sentences
    • Religions are at the forefront of the "glocalization" process.
    • In the earlier theoretical discussion, the concept of glocalization was raised.
    • In business, the local part of glocalization mostly refers to geography.

Origin

1990s: blend of global + localization.

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