Definition of goodwill in English:

goodwill

Line breaks: good|will
Pronunciation: /gʊdˈwɪl
 
/

noun

[mass noun]
1Friendly, helpful, or cooperative feelings or attitude: the scheme is dependent on goodwill between the two sides [as modifier]: a goodwill gesture
More example sentences
  • You are generous and giving as you share goodwill and hospitality with friends and loved ones.
  • A light and playful rather than heavy and serious attitude brings success and goodwill.
  • The man himself puts everything down to the co-operation and goodwill of the stars.
Synonyms
benevolence, compassion, kind-heartedness, big-heartedness, goodness, kindness, kindliness, consideration, charity; cooperation, collaboration, friendliness, thoughtfulness, decency, amity, sympathy, understanding, amenability, neighbourliness, mutual support
2The established reputation of a business regarded as a quantifiable asset and calculated as part of its value when it is sold.
More example sentences
  • In fact I appeared in the subsequent valuation test case which valued that goodwill.
  • In some cases, the only chargeable asset to transfer on incorporation is goodwill.
  • Others have sold at a loss, or at a figure which does not reflect the value of the goodwill.

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