Definition of goodwill in English:

goodwill

Line breaks: good|will
Pronunciation: /gʊdˈwɪl
 
/

noun

[mass noun]
  • 2The established reputation of a business regarded as a quantifiable asset and calculated as part of its value when it is sold.
    More example sentences
    • In fact I appeared in the subsequent valuation test case which valued that goodwill.
    • In some cases, the only chargeable asset to transfer on incorporation is goodwill.
    • Others have sold at a loss, or at a figure which does not reflect the value of the goodwill.

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