Definition of greenwash in English:

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Pronunciation: /ˈɡriːnwɒʃ/


[mass noun]
Disinformation disseminated by an organization so as to present an environmentally responsible public image: while they can be useful, these sorts of standards are sometimes used quite cynically—as corporate greenwash
More example sentences
  • If the company suggests ‘self-regulation,’ its public image-making is probably greenwash.
  • Can business use its brands to benefit the environment or is that just greenwash?
  • These masters of climate greenwash have undergone expensive corporate makeovers and now present themselves as leaders in reducing CO2 emissions and supporting renewable energy.



Example sentences
  • And greenwashing occurs when big resorts label themselves as ecotourism destinations but reject core principles.
  • While some of this is undoubtedly greenwashing, Klein, a spokesperson for the American Forest and Paper Association, asserts that the industry is currently using all the recycled paper it can get.
  • In choosing alternatives, however, consumers need to be alert to greenwashing.


1980s: from green, on the pattern of whitewash.

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