Entry from US English dictionary
Innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product.
- Tobacco companies regularly use guerrilla marketing to outsmart the law.
- One way to think of them is as the latest guerrilla marketing tool, a new kind of brand bait.
- The main principle, he said, was insurgency, which, he pointed out, continuing to switch with ease between political and new-media vocabularies, was really guerrilla marketing.
For editors and proofreaders
Syllabification: guer·ril·la mar·ket·ing
What do you find interesting about this word or phrase?
Comments that don't adhere to our Community Guidelines may be moderated or removed.