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guerrilla marketing Syllabification: guer·ril·la mar·ket·ing

Entry from US English dictionary

Definition of guerrilla marketing in English:


Innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product.
Example sentences
  • Tobacco companies regularly use guerrilla marketing to outsmart the law.
  • One way to think of them is as the latest guerrilla marketing tool, a new kind of brand bait.
  • The main principle, he said, was insurgency, which, he pointed out, continuing to switch with ease between political and new-media vocabularies, was really guerrilla marketing.
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