- The general release of a new product or service to the public: the site is already up, with a hard launch expected later this month Compare with soft launch.More example sentences
- Some companies are creating prototypes before they do the hard launch of a new store concept.
- There is nothing to indicate a hard launch of the 580 this month: it is all entirely speculation.
- More than one source confirmed that ATI is preparing for a massive hard launch of its new line.
verb(hard-launch) [with object] Back to top
- Fully release (a new product or service) to the public: the graphics card is being hard-launched todayMore example sentences
- G4i plans to hard-launch its sales effort in August 2009, with special focus on companies with a presence in Guam and the Greater Washington region.
- The site hard-launched on New Year's Day.
- We hard-launched the site that day with all functionality.
More definitions of hard launchDefinition of hard launch in:
- The US English dictionary