Definition of house brand in English:

house brand

Syllabification: house brand

Entry from US English dictionary

noun

  • 1A brand name used exclusively by a retailer (or a selected group of retailers) for a product or line of products that are typically sold for prices lower than that of comparable items with manufacturer brand names.
  • 1.1A product bearing a brand name used by the retailer and sold for a lower price: don’t get the expensive coffee, get the house brand

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Word of the day grotesquerie
Pronunciation: grəʊˈtɛskəri
noun
grotesque quality or grotesque things collectively