There are 2 definitions of hype in English:

hype1

Line breaks: hype
Pronunciation: /hʌɪp
 
/
informal

noun

[mass noun]
  • 1Extravagant or intensive publicity or promotion: his first album hit the stores amid a storm of hype
    More example sentences
    • From a marketing perspective fan sites and public discussion are a great source of free promotion and hype.
    • Thanks to Caleb for contacting Wrappamania and getting them a promotion with hype.
    • Of course, as with most advance marketing hype, he, or his contact more likely, neglected to mention an important fact.
    Synonyms
  • 1.1 [count noun] A deception carried out for the sake of publicity: is his comeback a hype?
    More example sentences
    • Sometimes we get carried away with a particular hype and there is not due consideration in the law.
    • There is something amiss in the hype, deception, and implicit greed surrounding the issue.
    • Like every other dotcom that was carried away by the hype, we got ahead of ourselves.

verb

[with object] Back to top  
  • Promote or publicize (a product or idea) intensively, often exaggerating its benefits: an industry quick to hype its products they were hyping up a new anti-poverty idea
    More example sentences
    • In fact, some people in the publishing industry think it's a great idea, sponsors buying authors to hype their products, but why stop there?
    • Willes had his supporters, even in the newsroom, and his ideas were hyped as a way to save a dying industry.
    • Nagel told us there was no point hyping a product that consumers can't yet buy.
    Synonyms
    publicize, advertise, promote, push, boost, merchandise, give publicity to, give a puff to, puff, puff up, build up, talk up, beat/bang the drum for
    informal plug

Origin

1920s (originally US in the sense 'short-change, cheat', or 'person who cheats etc.'): of unknown origin.

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Word of the day skosh
Pronunciation: skəʊʃ
noun
a small amount; a little

There are 2 definitions of hype in English:

hype2

Line breaks: hype
Pronunciation: /hʌɪp
 
/
informal

noun

  • 1A hypodermic needle or injection.
  • 1.1A drug addict.
    More example sentences
    • Heyman hypes Jones as being mad at Undertaker for lame advice and says that Morgan was his number one Smackdown draft pick.

verb

[with object] Back to top  
  • Stimulate or excite (someone): I was hyped up because I wanted to do well

Origin

1920s (originally US): abbreviation of hypodermic.

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