noun[mass noun] British
The sending of unsolicited goods to potential customers in the hope of making a sale.
- According to the OFT, signing up customers without their active consent (referred to as ‘inertia selling’) is a breach of the 1974 Consumer Credit Act.
- The OFT ruled that this ‘inertia selling’ was a breach of the Consumer Credit Act, leading to a public rebuke for the company.
- He was a victim of what the industry calls inertia selling: unless you specifically untick a box you automatically get travel insurance.
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