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jam tomorrow

Definition of jam tomorrow in English:

British A pleasant thing which is often promised but rarely materializes: a promise of jam tomorrow wasn’t enough to satisfy them
[phrase from Lewis Carroll's Through the Looking Glass (1871)]
More example sentences
  • Policy holders want cash today, not the promise of jam tomorrow, and if people don't appreciate that then they are out of touch.
  • He should realise that promises of jam tomorrow are not helping shopkeepers in his area to swallow difficulties forced on them by the loss of parking spaces.
  • Unfortunately, in the case of human and civil rights, promises of jam tomorrow are simply not good enough.
See parent entry: jam

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