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knocking copy Line breaks: knock|ing copy

Definition of knocking copy in English:


[mass noun]
Advertising or publicity that discredits a competitor’s product.
Example sentences
  • If you are expecting knocking copy about Radio Scotland, you won't get it from me,’ said Docherty.
  • It's dead easy to write knocking copy as illustrated by his appallingly one-sided piece in the paper on December 31.
  • In the UK no one did knocking copy until very recently.

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Word of the day fortissimo
Pronunciation: fɔːˈtɪsɪməʊ
(especially as a direction) very loud or loudly