A name for the Pakistani popular film industry, based in Lahore.
- While Bollywood, which is based in Bombay, thrives, Pakistan's industry, based in Lahore and called Lollywood, is on the wane.
- The magazine also delves into the Indian film industry's less-than-stellar counterpart in Pakistan, dubbed Lollywood.
- Based in Lahore, the film industry is affectionately known as Lollywood.
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