Definition of loss-leader in English:

loss-leader

Line breaks: loss-leader

noun

A product sold at a loss to attract customers.
More example sentences
  • Many of the compact discs sold by the store are sold as loss-leaders to attract consumers to buy other products.
  • As is commonplace in many retailing environments, Wal-Mart and other mass-market discounters sell some products as loss-leaders.
  • They use CDs as loss-leaders, selling below cost.

Definition of loss-leader in:

Get more from Oxford Dictionaries

Subscribe to remove adverts and access premium resources

Word of the day retroflex
Pronunciation: ˈrɛtrə(ʊ)flɛks
adjective
turned backwards