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loss-leader Line breaks: loss-leader
Pronunciation: /ˈlɒsˌliːdə/

Definition of loss-leader in English:


A product sold at a loss to attract customers.
Example sentences
  • Many of the compact discs sold by the store are sold as loss-leaders to attract consumers to buy other products.
  • As is commonplace in many retailing environments, Wal-Mart and other mass-market discounters sell some products as loss-leaders.
  • They use CDs as loss-leaders, selling below cost.
Definition of loss-leader in:
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