Definition of loss-leader in English:

loss-leader

Line breaks: loss-leader

noun

  • A product sold at a loss to attract customers.
    More example sentences
    • Many of the compact discs sold by the store are sold as loss-leaders to attract consumers to buy other products.
    • As is commonplace in many retailing environments, Wal-Mart and other mass-market discounters sell some products as loss-leaders.
    • They use CDs as loss-leaders, selling below cost.

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Word of the day coloratura
Pronunciation: ˌkɒlərəˈtjʊərə
noun
elaborate ornamentation of a vocal melody