Entry from US English dictionary
informal The time of the annual NCAA college basketball tournament, generally throughout the month of March.
- Ncaa basketball's March Madness is only a few months away (I think it starts in April).
- Another sport, basketball, has one period that is also especially big for beer, Patrick finds, the NCAA tournament or March Madness.
- General interest in teams wanes, unlike in college basketball, where March Madness creates recognizable teams and players out of the little guys.
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