Entry from US English dictionary
A combination of factors that can be controlled by a company to influence consumers to purchase its products.
- The smart toy players will look for ways to integrate technology into their overall marketing mix and let consumers dictate ways in which it can work to their benefit.
- In a competitive marketing environment, a company must use all elements of the marketing mix to make its products the preferred choice of buyers.
- Each element of the marketing mix - product, price, promotion, and distribution - must aim for this.
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