Definition of mass observation in English:

mass observation

Line breaks: mass ob¦ser|va¦tion

noun

[mass noun] British , chiefly historical
The study and recording of the social habits and opinions of ordinary people.
More example sentences
  • He came to Bolton in the 1930s and took mass observation images of ordinary people going about their everyday business in the town.
  • The programme began life in 1993 as an experimental television and archive project for BBC TWO, inspired by a mass observation project of the 1930s.
  • This paper re-uses qualitative data collected by Mass Observation which asks about the social class identities of correspondents of its directives in two different points in time, 1948 and 1990.

Get more from Oxford Dictionaries

Subscribe to remove adverts and access premium resources

Word of the day deictic
Pronunciation: ˈdeɪktɪk
adjective
denoting a word whose meaning depends on context...