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mass observation

Line breaks: mass ob¦ser|va¦tion

Definition of mass observation in English:

noun

[mass noun] British , chiefly historical
The study and recording of the social habits and opinions of ordinary people.
Example sentences
  • He came to Bolton in the 1930s and took mass observation images of ordinary people going about their everyday business in the town.
  • The programme began life in 1993 as an experimental television and archive project for BBC TWO, inspired by a mass observation project of the 1930s.
  • This paper re-uses qualitative data collected by Mass Observation which asks about the social class identities of correspondents of its directives in two different points in time, 1948 and 1990.

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