noun[mass noun] British , chiefly • historical
- The study and recording of the social habits and opinions of ordinary people.More example sentences
- He came to Bolton in the 1930s and took mass observation images of ordinary people going about their everyday business in the town.
- The programme began life in 1993 as an experimental television and archive project for BBC TWO, inspired by a mass observation project of the 1930s.
- This paper re-uses qualitative data collected by Mass Observation which asks about the social class identities of correspondents of its directives in two different points in time, 1948 and 1990.