Definition of masstige in English:

masstige

Line breaks: mass|tige
Pronunciation: /maˈstiː(d)ʒ
 
/

noun

[mass noun, usually as modifier]
  • Used to refer to mass-produced, relatively inexpensive goods which are marketed as luxurious or prestigious: top designers have been creating masstige lines the payoff for those selling masstige is that usually they make more profit than those operating in the worlds of super-discount or top-end luxury
    More example sentences
    • Given all that, you need to find ways to move them away from masstige and into the affordable art in your gallery, while developing them as a young collectors.
    • This consumer is showing a propensity to pick what they call "masstige," or "mass prestige" products, those that aren't nose-bleed expensive but are far from the bargain brands.
    • She discusses the rise of masstige and the watering down of the term 'luxury' and what that means for brands, as well as consumers.

Origin

1990s: blend of mass market and prestige.

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