Share this entry

Share this page

merchandising

Line breaks: mer¦chan|dis¦ing
Pronunciation: /ˈməːtʃ(ə)ndʌɪsɪŋ
 
/

Definition of merchandising in English:

noun

[mass noun]
1The activity of promoting the sale of goods, especially by their presentation in retail outlets: problems rooted in poor merchandising
More example sentences
  • The company runs sales promotions, in-store merchandising, direct marketing and market research for consumer and financial groups and retailers looking to gain exposure to the Russian consumer boom.
  • There, before analysts and shareholders, Wal-Mart execs mentioned Concord among the vendors that helps the retailer pursue creative merchandising.
  • Hamleys has been somewhat jinxed over the past five years, with frequent changes of management and poor merchandising.
1.1Branded products used to promote a film, pop group, etc., or linked to a fictional character: the characters are still popular and found on a wide variety of merchandising
More example sentences
  • The merchandising is conceived and executed by Kad Entertainments, a company that has expanded from graphics to merchandising and promotion of films.
  • What mystified me was why I saw not a single character or piece of merchandising from The Hunchback of Notre Dame, Victor Hugo's dark tale set in Paris, and a smash Disney film.
  • Modern-day football for all of its media, money hype and merchandising is devoid of characters like Jimmy.

Definition of merchandising in:

Share this entry

Share this page

 

What do you find interesting about this word or phrase?

Comments that don't adhere to our Community Guidelines may be moderated or removed.

Get more from Oxford Dictionaries

Subscribe to remove adverts and access premium resources

Word of the day tenebrous
Pronunciation: ˈtɛnɪbrəs
adjective
dark; shadowy or obscure