Definition of merchandising in English:

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Pronunciation: /ˈməːtʃ(ə)ndʌɪsɪŋ/


[mass noun]
1The activity of promoting the sale of goods, especially by their presentation in retail outlets: problems rooted in poor merchandising
More example sentences
  • The company runs sales promotions, in-store merchandising, direct marketing and market research for consumer and financial groups and retailers looking to gain exposure to the Russian consumer boom.
  • There, before analysts and shareholders, Wal-Mart execs mentioned Concord among the vendors that helps the retailer pursue creative merchandising.
  • Hamleys has been somewhat jinxed over the past five years, with frequent changes of management and poor merchandising.
1.1Branded products used to promote a film, pop group, etc., or linked to a fictional character: the characters are still popular and found on a wide variety of merchandising
More example sentences
  • The merchandising is conceived and executed by Kad Entertainments, a company that has expanded from graphics to merchandising and promotion of films.
  • What mystified me was why I saw not a single character or piece of merchandising from The Hunchback of Notre Dame, Victor Hugo's dark tale set in Paris, and a smash Disney film.
  • Modern-day football for all of its media, money hype and merchandising is devoid of characters like Jimmy.
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