Consumer awareness of a product or brand, typically as opposed to market share: Sun has stolen mindshare and column inches from Microsoft
More example sentences
- Instead, VD is likely to compete on the strength of the Virgin brand and the mindshare it has among music buyers, thanks to the Virgin Megastore chain.
- But remaining in a holding pattern will only allow AMD to eat away at both mindshare and market share.
- The various groups all hate each other and struggle internally for the mindshare of the Palestinian people and for financial support from the broader Islamic world.
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