Definition of on-message in English:

on-message

Line breaks: on-message

adjective

  • (Of a politician) stating the official party line.
    More example sentences
    • Clearly he should have consulted his political adviser and stayed on-message.
    • Despite their reputation for subversiveness, both Ant and Dec have a tendency to speak in the flavourless on-message soundbites of New Labour politicians.
    • Thus the CRE chief still thinks that the way to change public attitudes is through official re-education schemes (such as summer citizenship camps for lucky teenagers), and by giving grants to on-message projects.

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Pronunciation: skəʊʃ
noun
a small amount; a little