Definition of overhype in English:

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overhype

Pronunciation:

verb

[with object]
Make exaggerated claims about (a product, idea, or event); publicize or promote excessively: the film was overhyped by the press
More example sentences
  • The idea was heavily overhyped by the anti-PC crowd but it's not clear that real sales ever got out of double figures.
  • When so many overhyped events fail to deliver, this should be a welcome refresher course on how to have a good time.
  • We all know that New Year's 2000 was one of the most overhyped events of our lifetimes.

noun

[mass noun]
Excessive publicity or promotion: the hard sell and the overhype make the discerning fan suspicious
More example sentences
  • Worried about speculation and new-club overhype, the owners kept the very existence of the bar a secret until only two weeks before opening last August.
  • To avoid the unnecessary overhype, I probably would change the headline to ‘may change your world’.
  • Their biggest fear now are the sharks of overhype.

For editors and proofreaders

Line breaks: over|hype

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