Definition of own brand in English:

own brand

Line breaks: own brand


  • A product manufactured specially for a retailer and bearing the retailer’s name: my dogs eat the supermarket’s own brand [as modifier]: own-brand products
    More example sentences
    • The UK-based retailer said consumers were worried about the own-brand products, according to customer surveys.
    • So where does this leave their own-brand products?
    • The Co-op supermarket chain announced today it has removed a range of chemicals from its own-brand household cleaning products.

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Word of the day kerf
Pronunciation: kəːf
a slit made by cutting with a saw