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own-label

Line breaks: own-label

Definition of own-label in English:

noun

British
Another term for own brand. [as modifier]: a leading manufacturer of own-label breakfast cereals
More example sentences
  • Similarly, Turkish manufacturers marketed their own-label jeans under foreign-sounding brands, such as Moment Jeans or Pyramid Jeans, as if they were imported.
  • As own-label has grown, brands have been squeezed off the supermarket shelves.
  • Most own-labels in both the food and drink sectors have improved over the last ten years, and now the best often compete with the brand leaders - as well as being a good deal cheaper.

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