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pack shot

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Definition of pack shot in English:

noun

(In advertising) a close-up picture of the advertised product in its packaging.
Example sentences
  • ‘Why does this lasagne not look like the pack shot,’ you wonder to yourself.
  • If the markings in the pack shots are obscured, then a marking needs to be superimposed on the lower left corner of the pack shot or under the pack shot.
  • There are two different types of internet advertising that require markings, those that use pack shots and other.

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Pronunciation: prɪˈpəʊt(ə)nt
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