(In advertising) a close-up picture of the advertised product in its packaging.
- ‘Why does this lasagne not look like the pack shot,’ you wonder to yourself.
- If the markings in the pack shots are obscured, then a marking needs to be superimposed on the lower left corner of the pack shot or under the pack shot.
- There are two different types of internet advertising that require markings, those that use pack shots and other.
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