Definition of party plan in English:

Share this entry

party plan


[mass noun]
A sales strategy involving the demonstration of goods at parties in people’s homes.
Example sentences
  • The party-plan consultants usually have other jobs and take on the position with Virgin cosmetics as a supplementary earner.
  • The retailer of natural beauty products said in June that, while its party plan concept was growing strongly, worldwide sales were flat.
  • The new company may go for a niche market - a specific market segment not catered for by other competitors, e.g. exclusive fashion sold on a party plan basis, not in boutiques.

For editors and proofreaders

Line breaks: party plan

Share this entry

What do you find interesting about this word or phrase?

Comments that don't adhere to our Community Guidelines may be moderated or removed.