A sales strategy involving the demonstration of goods at parties in people’s homes.
- The party-plan consultants usually have other jobs and take on the position with Virgin cosmetics as a supplementary earner.
- The retailer of natural beauty products said in June that, while its party plan concept was growing strongly, worldwide sales were flat.
- The new company may go for a niche market - a specific market segment not catered for by other competitors, e.g. exclusive fashion sold on a party plan basis, not in boutiques.
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