(On the Internet) a business model whereby a company that has placed an advertisement on a website pays a sum of money to the host website when a user clicks on to the advertisement: [as modifier]: so-called ‘click fraud’ is an increasing problem as pay-per-click advertising continues to grow
More example sentences
- Even startups use such techniques in conjunction with pay-per-click advertisements.
- The conversion rate is better too - meaning I get more sales "per capita" than using pay-per-click or buying ads in newsletters.
- The problem is, pay-per-click isn't suitable for businesses in local markets.
Definition of pay-per-click in:
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