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pay-per-click

Line breaks: pay-per-click

Definition of pay-per-click in English:

noun

[mass noun]
(On the Internet) a business model whereby a company that has placed an advertisement on a website pays a sum of money to the host website when a user clicks on to the advertisement: [as modifier]: so-calledclick fraud’ is an increasing problem as pay-per-click advertising continues to grow
More example sentences
  • Several of these firms noticed unusually high spikes in traffic to pay-per-click ads on Microsoft's search tool.
  • More pay-per-click means more online content but ultimately less money for producing that content.
  • Chances are you've heard about the amazing ROI that can be had with pay-per-click advertising on Google, Yahoo! and Bing.

Definition of pay-per-click in:

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